Today we are excited to announce the re-launch of our website, conservation.ca.gov, with a new website built to connect visitors to the wealth of natural resources data and services they use most.
Visitors will get direct access DOC’s most requested resources by audience and an overall improved experience navigating the spectrum of information created and maintained by our scientists and experts.
The new site also introduces our new logo – a unique blend of our divisions’ expertise that symbolizes modernization and emphasizes DOC’s core values of earth science, public safety, and environmental protection.
The website was developed using audience-centric design following research into what users most often interacted with our old website, how visitors looked for information, and our goal of making our services more accessible to the public.
Content throughout the new site has also been overhauled to make it easier to read.
“The new website opens access to our data and programs, improving the visitor experience and delivery of our services,” said Director of Conservation David Bunn. “It also supports our principles of demonstrating accountability to ourselves and the public while supporting enhanced public outreach and engagement.”
Our website will continue to improve as information architecture is enhanced, content is added and user feedback incorporated.
This feedback, combined with ongoing testing and an internal cross-divisional steering committee will guide further refinements.
Key website updates include:
- Information organized for core audience groups
- Researchers & Educators
- Compliance & Risk Management
- Government & Nongovernmental Partners
- Funding, Grants & Easements.
- New audience landing pages
- Content is curated from across DOC’s divisions and aggregated specifically for the needs of each audience.
- Improved division landing pages
- A redesigned introduction and jumping off point into each of DOC’s five divisions.
- Updated branding
- New color palette and typography signal our ongoing evolution
- Enhanced news archive and event listings
- Announcements and events from all divisions are rolled up into one location, providing comprehensive DOC-wide insight.
- New search filtering
- Enhanced multimedia integration
So click over to conservation.ca.gov and give it a spin!
We look forward to hearing how we can continue to improve the delivery of data, services, and programs essential to conserving California’s natural resources.
